;As road running trend, the mobile running apps of Google Play and Apple Store are uploaded in full-steam. Most of the runner are preferable to use mobile running app when they are running, because it can help them to record their running process and enhance the entertainment of running. The user experience of mobile running apps and traditional IT are very different. From previous studies, when people use the mobile app, they using mobile app not necessarily is for specify purpose. Sometimes, they use mobile app just want to get pleasure and release their pressure, so, the research of rational purpose-oriented is insufficient. This study argues that the process of user experience is not only cognition, but also accompanied with emotional experience, and influence on continuous using intention. According to component of user experience model purposed by Thüring(2007), this paper discusses how emotional experience has effect on continuous using intention, and how different level of runner’s expert and habit has impact on continuous using intention. By issuing questionnaires to validate hypotheses of this paper, 280 effective responses were collected. Descriptive and path analysis were analyzed by SPSS 22.0 and SmartPLS 3.0. Significant results imply that (1) using mobile running app, the value of perception of instrumental qualities and non-instrumental qualities have positive effect on continuous using intention. (2) The emotional experience of using mobile running app mediate between the value of perception of instrumental qualities and continuous using intention, and between the value of perception of non-instrumental qualities and continuous using intention. (3) Significantly, the level of runner’s habit have negative moderating effect on the relationship between the value of perception of instrumental qualities and emotional experience, but the level of runner’s expert has no moderating effect on the relationship.
